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The higher your Keyword Quality Index (KQI) score the less you have to pay for your keywords and the higher your position will be. The amount you are paying per click with your Google AdWords campaign is not what everyone else is paying, whether you realize it or not.

So this brings up the top ways to increase your score. The page that your ads take the user to, and more importantly, your KQI is a somewhat direct correlation to how relevant that keyword is to your site.

The more relevant the landing page is to your keyword the better your KQI score will be. Send them to a variety of pages that have to do with those particular keywords. Don't send every user to the same page. 1) Create landing pages for your advertisements.

Don't group all your keywords together if they are targeting different things. 2) Create ad groups in order to separate your keywords.

So in this case you would want to make two ad groups and have one ad group go to one landing page and the other one to a different landing page. The keywords that are important to each group happen to be different which means the ads that each market should see would be different. One is CRM for small business and one is large corporations. One of my clients Logicbright CRM has two markets, for instance.

3) Use your keywords on your landing page and make sure they appear in the meta descriptions of those pages.

If you do it right results will come, so be patient. If you remove the keywords and start over it may take even longer since Google remembers your activity for old keywords and campaigns, it may take a while for things to happen the way you want. Don't get too discouraged.